But…we are human. And from time to time we crave foods which are not necessarily health-giving, like potato chips, for example. We know that eating chips on a daily basis does nothing to bring vitality to our flesh. Therefore, we only eat them on occasion. This usually happens while we are out shopping and want a snack. Organic potato chips are not always available, so sometimes in a pinch — we cheat. Just a little. But we still have our standards — even when cheating.